I’m gonna do a little break from the life-slash-travel
posts monotony to post something different.
I’m sure that everyone has an experience of the “let
me throw this leaflet for you” type of advertising, right? In Japan they came
up with a rather different, but at the same time quite practical way of
preventing people from throwing their ads away. They put them… on tissue
packets.
It doesn’t seem like much, you can buy a pack of
tissues for peanuts and it’s always worth having one in your bag/home/on your
person, so no-one reasonable would throw it away, while the cost of advertising
this way is similar or only slightly higher. Let’s be honest, it can’t be much
higher because otherwise the advertising campaign simply wouldn’t pay off,
simple as that! And when you think about it, both sides win: the advertising
company has smaller chances of people throwing their leaflets in the bin (and
even though you can take the leaflet out of the tissue packet, seriously, who
would mind that much?) and the possible client doesn’t have to buy tissues.
Such a small thing, but I’ve only ever seen it in
Japan. Even now I have a growing pile of them, which I will no doubt use in the
coming autumn (so far, the weather in Japan is still summer-like) and I admit
that I have one with a pretty, uninvasive ad on it (though is it really an ad
if I got it in a “thank you” pack after opening a bank account?).
Anyway, if anyone’s planning to come to Japan, you don’t
have to worry about tissues in case of a sudden allergy or cold attack. Just go
to a relatively busy place (train stations, shopping centres, the more lively
streets) and look out for the tissue-leafletters. And if you can’t find them
there, taxi companies seem to advertise this way too, so maybe it’d be worth
paying the taxi fare once?
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| Transportation Hokuriku Sakura |
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| Hokuriku Bank |
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| University ad |
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| Contact lenses |
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